12.11.13Rebranding Greece

by Eleni : Canada...Vancouver, Faces of Greece, Thoughts and Travel : No comments yet - add one!

A friend recommended that I look up Peter Economides on You Tube to hear his view on Rebranding Greece. I was fascinated and inspired that one person could with so much conviction imagine a Greece that many people have given up on. Economides states “a brand is nothing more than a set of impressions that live in people’s heads, nothing more…stong brands create strong and consistent impressions…It should be the ambition of every brand to be the protagonist of it’s category”
I thought about my impression of Greece as I know it to be true for myself in the sense of the story it tells for me. Economides is saying “we need to tell the same story to each other and to our children so that we all get the same story.” My story is that I am a Greek citizen born in Canada where my cultural roots and heritage are accepted and honoured. Canada gave my parents the chance to retain their stories to pass on to me, my siblings and me to my own children. As Deputy Secretary General for the Hellenic Congress of BC, this volunteer contribution has helped me share my passion for Greece since my role is to promote Hellenism and in this sense I am providing an impression of Greece through the stories I share about my experience as a Greek citizen living abroad. I listen, I talk, I write and I recommend Greece. This may seem like futility in a time where the crisis is as Economides says “Greece is the poster child for the crisis” however, I am not focusing on what it is but rather as he says I am imagining the future. I am Greek and I have the power to imagine what my Greece can be. I choose to seek out the stories of what Greece’s stories that inspire me to continue like Economides urges…the ones that built the foundation and although they are relegated to the back of the world’s mind due to current circumstances,continue to dust off the stories and allow their lustre to make Greece shine…even if it means one beam of brilliance reaches one person. All Greece needs is one beam because it’s light is so powerful. Nothing can conceal it’s strength,resilience,and most of all the spirit that lives in it’s heart. Diaspora tell their stories and move the people of the world to visit Greece, to know Greece through their sharing of their heritage in their adopted communities and countries. Greece’s stories live through the Diaspora’s unspoken yearning to always return to the birthplace of their roots. Those roots can never be destroyed because they are deeply entangled with honour’s grace that continues to send it’s message of hope and possibility. The possibility of each story reconstructing Greece’s foundation. The light is still on…don’t let the flicker fool you. Every fire burns brightly with a spark and there are sparks like Economides willing to be the one to continue to light the fire. Patience and determination to believe that a people’s stories can rebrand Greece successfully and expose the filotimo of it’s existence.image

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